Deploy Summer Soccer
Create a bold and unique campaign for Deploy's Summer Soccer promotion that allows teams to express their own unique identity through standout jerseys.
Project Overview
In Australia, casual Summer Sport is increasing in popularity, with friends getting together to create their own teams and join summer competitions across Soccer, Basketball, Touch Football and Oz Tag. Deploy’s Summer Sports Campaign allows teams to order their own jerseys with their teams player names, numbers and team names. This campaign is aimed at promoting Deploy’s summer jerseys and the capability of their online platform to make the ordering process easier for teams and parents.
Building from last years success of Deploy's Summer Soccer campaign, the goal of this years campaign was to make a visual impact that drives sales and brand recognition through a unique & memorable marketing campaign. This campaign will not only aim to reach sales targets, but also serve as a catalyst for the new Deploy brand moving forward and serve as an entrance into the retail custom teamwear market.
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Creative Direction
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Final Outcome
With sales almost doubling from the previous year, this campaign proved to be a massive success. Not only did this campaign meet sales targets, it also made noise in the sports world around Australia and set the tone for Deploy's marketing campaigns moving forward.