Services I offer
Branding & Positioning
I help brands figure out who they are, why they matter, and how they should position themselves in a crowded market. This is about building a brand that connects with your target audience and actually converts, not just something that looks good in a pitch deck.
What’s included
- Brand positioning & differentiation (your unfair advantage)
- Visual identity systems (logo, type, colour, iconography)
- Product, range & collection naming
- Tone of voice & messaging direction
- Campaign-specific visual systems
- Rebrands or refinements for growing brands


Sportswear & Product Design
With 7+ years of digital to print experience I help brands design sportswear and products with manufacturing, performance and real-world use in mind. Everything is designed cleanly for factories to go straight to manufacture.
What’s included
- Sportswear, apparel & product design
- Print-ready production files
- Athlete or creator-led product drops
- Product naming & range structure
- Design QA for factories (fit, panels, colours)


E-commerce Creative (Shopify-First)
I design e-commerce experiences that help brands stand out against their competition by helping customers understand your product faster. With experience in Facebook ads and exceeding creative campaign targets, I focus on design that not only looks great, but actually converts.
What’s included
- Website layout, creative direction & implementation
- Feature-led product imagery systems
- Facebook ad creative design
- Collection page hierarchy & layout
- Website banner design
- Bundle & bulk-buy presentation systems


Campaign Creative
I help brands turn an idea and a pile of disconnected assets into a full campaign system that is coherent and exceeds sales targets. Everything ties together, visually and conceptually.
What’s included
- Campaign concepts & creative direction
- Paid social ad creative (Meta, TikTok)
- Website banners & landing visuals
- Email campaign imagery
- Giveaway & promotion creative systems


Creative Oversight
For brands that need senior creative thinking without hiring full time. I plug in as your creative lead and make sure everything stays sharp, consistent and on brand.
What’s included
- Creative direction across campaigns & channels
- Oversight of designers and external partners
- Campaign reviews & sign-off
- Brand guardianship
- Monthly creative planning & feedback
- Ongoing refinement as the brand scales


AI & Creative Automation
I help your brand & current designers use AI in a way that protects your brands IP & products but also increase efficency. I use AI as a tool to move faster and work smarter, not to replace good taste or creative judgement.
What’s included
- Design automation systems
- AI-assisted product imagery workflows
- Brand-safe prompt libraries
- Template + AI hybrid systems
- Internal creative tooling & MVP builds


Work Process
01
Discover
I begin by understanding your brand, goals, and audience through research, moodboards, and creative conversations.

02
Define
I organise insights into a clear design direction, setting the tone with strategy, visual references, and wireframes.

03
Design
Here’s where the magic happens. I like to iterate with feedback and bring ideas to life with intentional design.

