Services I offer

01

Branding & Positioning

I help brands figure out who they are, why they matter, and how they should position themselves in a crowded market. This is about building a brand that connects with your target audience and actually converts, not just something that looks good in a pitch deck.

What’s included

  • Brand positioning & differentiation (your unfair advantage)
  • Visual identity systems (logo, type, colour, iconography)
  • Product, range & collection naming
  • Tone of voice & messaging direction
  • Campaign-specific visual systems
  • Rebrands or refinements for growing brands
02

Sportswear & Product Design

With 7+ years of digital to print experience I help brands design sportswear and products with manufacturing, performance and real-world use in mind. Everything is designed cleanly for factories to go straight to manufacture.

What’s included

  • Sportswear, apparel & product design
  • Print-ready production files
  • Athlete or creator-led product drops
  • Product naming & range structure
  • Design QA for factories (fit, panels, colours)
03

E-commerce Creative (Shopify-First)

I design e-commerce experiences that help brands stand out against their competition by helping customers understand your product faster. With experience in Facebook ads and exceeding creative campaign targets, I focus on design that not only looks great, but actually converts.

What’s included

  • Website layout, creative direction & implementation
  • Feature-led product imagery systems
  • Facebook ad creative design
  • Collection page hierarchy & layout
  • Website banner design
  • Bundle & bulk-buy presentation systems
04

Campaign Creative

I help brands turn an idea and a pile of disconnected assets into a full campaign system that is coherent and exceeds sales targets. Everything ties together, visually and conceptually.

What’s included

  • Campaign concepts & creative direction
  • Paid social ad creative (Meta, TikTok)
  • Website banners & landing visuals
  • Email campaign imagery
  • Giveaway & promotion creative systems
05

Creative Oversight

For brands that need senior creative thinking without hiring full time. I plug in as your creative lead and make sure everything stays sharp, consistent and on brand.

What’s included

  • Creative direction across campaigns & channels
  • Oversight of designers and external partners
  • Campaign reviews & sign-off
  • Brand guardianship
  • Monthly creative planning & feedback
  • Ongoing refinement as the brand scales
06

AI & Creative Automation

I help your brand & current designers use AI in a way that protects your brands IP & products but also increase efficency. I use AI as a tool to move faster and work smarter, not to replace good taste or creative judgement.

What’s included

  • Design automation systems
  • AI-assisted product imagery workflows
  • Brand-safe prompt libraries
  • Template + AI hybrid systems
  • Internal creative tooling & MVP builds

Work Process

01

Discover

I begin by understanding your brand, goals, and audience through research, moodboards, and creative conversations.

02

Define

I organise insights into a clear design direction, setting the tone with strategy, visual references, and wireframes.

03

Design

Here’s where the magic happens. I like to iterate with feedback and bring ideas to life with intentional design.