Deploy's Black Friday
Create and oversee the campaign direction, from visual assets, website design to video and content creation.
Project Overview
Black Friday is one of the biggest sales of the year, and Deploy was competing with every other sports brand in Australia for the customers attention. The strategy for both the visuals, content and marketing was to have fun with it and not take it too seriously. We noticed that most other brands were releasing visual content with the same standard black colour ways, and the deal was almost always 10% off. Our goal was to poke fun at this by releasing assets that were bold and bright and content that aimed to entertain our target audience.
Final Outcome
With a significantly lower ad budget, Deploy relied on organic content that resonated with their target audience to increase BFCM sales from their previous year. As a result of this campaign, Deploy saw a 134% increase on BFCM sales from 2023 to 2024. They saw a 219% increase in BFCM total orders and an increase in conversion rate by 20%. This campaign proved to be a huge success and proves that organic content that resonates with your target audience is a great strategy for all brands.